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Global Coffee House
Target Audience
Members of Generation Z who are currently enrolled in Global Campus Studio:
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Gen Z is directly craving our idea as it satisfies their need for stimulation and escape.
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Gen Z is savvy with technology and understand the pleasurability of attending performances from their own home.
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Gen Z is interested in performances within the metaverse.
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Young adults are looking for ways to travel and gain international experiences.
Prospective exchange students or future travellers:
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Global Coffee House will be a resource to experience a taste of culture from around the world.
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The experience will prompt students to consider global studies and career opportunities abroad.
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Customer Persona
Meet Alice Lee, a current student in Global Campus Studio.
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