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Target Audience

Global Coffeehouse on 22-11-15 at 6.36 PM-4.png
Members of Generation Z who are currently enrolled in Global Campus Studio:
  • Gen Z is directly craving our idea as it satisfies their need for stimulation and escape.

  • Gen Z is savvy with technology and understand the pleasurability of attending performances from their own home.

  • Gen Z is interested in performances within the metaverse.

  • Young adults are looking for ways to travel and gain international experiences.

 

Prospective exchange students or future travellers:
  • Global Coffee House will be a resource to experience a taste of culture from around the world.

  • The experience will prompt students to consider global studies and career opportunities abroad.

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Customer Persona

Meet Alice Lee, a current student in Global Campus Studio.

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